Started in a rented kitchen. Still run the same way.
Verdant & Co makes one thing, carefully: small-batch soy candles with ingredients you can actually pronounce.
A bad batch of candles, and a better idea.
In 2022, our founder Elin poured her first batch of soy candles as a gift for a friend's shop opening — and got the wick wrong, the pour temperature wrong, and the scent load wrong, all in the same afternoon. The candles tunneled. But the one thing she got right, by accident, was the scent: cinnamon bark and clove, simmered down until it smelled like an actual kitchen instead of a candle aisle.
She fixed the wick. Then the pour temperature. Then she started selling out of a market stall most Saturdays, and Verdant & Co was a real, if very small, business.
Every batch, still poured by hand.
We work in batches of roughly 200 jars at a time — small enough that every pour gets checked by hand, large enough that we're not sold out every Tuesday. Wax is melted low and slow, fragrance oil is weighed rather than eyeballed, and every finished candle gets burn-tested before it's approved to ship.
Nothing here is automated end-to-end. That's slower, and it's also the only way we know to catch a bad batch before it reaches your doorstep.
The parts we won't cut corners on.
100% soy, cotton wicks
No paraffin, no lead-core wicks, no synthetic dyes. Just soy wax grown from U.S. farms and a plain cotton wick, every single pour.
Reusable glass, real refills
Every jar is designed to be kept. Send an empty back for 20% off a refill pouch, or keep it — most of ours end up holding pens or plants.
Small-batch, low-waste shipping
We ship in recycled cardboard with paper filler, never plastic peanuts, and batch outgoing orders twice a week to cut down on partial-truck shipments.
New scents twice a year, never more.
We're not trying to have forty candles in the catalog. Twice a year — once for autumn, once for spring — we test a new round of scents for months before deciding which ones are good enough to sell under our name. If a batch doesn't burn evenly or the scent fades by hour ten, it doesn't ship, no matter how good it smelled in testing.
Shop the current collection →